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The StartNOW Challenge FAQ
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Here you can find answers to frequently asked questions about the StartNOW Challenge. If you don’t find answers you are looking for, please send your question to

The StartNOW Challenge

What is the StartNOW Challenge?


StartNOW is a challenge involving a global community of people who share the same vision and ambition. The challenge has three pillars: LEARN, ACT and CONNECT. 


Our aims are:


  • Support you in mobilising your workplace to become net zero. 

  • Give you access to quality and relevant content straight to your fingertips to  enable you to learn at a pace that suits you.

  • Make available practical and actionable ideas, and the experience of implementation, to help you drive changes at your workplace.

  • Create a community of climate champions who share the ambition to drive decarbonisation especially in their workplace.

During the challenge, we will also measure the collective impact of our actions through user-friendly forms that will only take minutes to complete. 

What is in it for me?

By joining the StartNOW challenge, you can

  • Get access to a community in which everyone is welcome to ask questions about how to decarbonise;

  • Build meaningful connections with likeminded people in different industries and grow your network;

  • Enjoy the curated content that will help you learn more about sustainability without feeling overwhelmed; and

  • Take actions to decarbonise your workplace without the pressure of making long term commitments; and

  • Be part of the solution to the climate crisis.

How long is the StartNOW Challenge?

The StartNOW Challenge will go on until the end of March 2023. Every week we will share curated content on different topics and acts about decarbonisation.

What impact will I make by joining the challenge?

You will drive change to fight the climate crisis as we LEARN, ACT and CONNECT as a community, continuing our journeys to becoming more effective climate champions at the workplace.

The CIC StartNOW community on Guild

Why do I need to use Guild to join the StartNOW Challenge?

We have chosen Guild - the professional community platform to host our challenge so that we can have discussions in a private group.

Through GUILD you will also see other Sustainability related communities that you may choose to join.

You can download the Guild app on your mobile phone for free to have easy daily access to the StartNOW community.

How do I join the CIC StartNOW group on Guild?

After you sign up for the StartNOW challenge on our website, you will be directed to join our group on Guild. If this doesn’t happen automatically, please kindly email and we will send you the invitation link.


What is Guild?

Guild is a platform purpose-built for professional groups, networks and communities to connect, communicate and collaborate.

You can learn more about Guild at

How to sign up for Guild

After you sign up for the StartNOW Challenge, you should be sent directly to join our group on Guild where you can sign up for Guild. 

On Guild we recommend that you use the same email that you used to sign up for the challenge. Follow the instructions and you will be automatically joined the CIC StartNOW group.

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