We are operating in an increasingly digitally connected world, often at the cost of attention, well-being and environmental impact.
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Our digital lives—streaming, scrolling, storing—consume far more energy than we realize. The ICT sector contributes ~1.7–2.8% of global GHG emissions; (and used over 1,183 TWh of electricity in 2022). User devices, networks, and data centres all play a role.
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Every photo we auto-backup, every HD video we stream, every live picture we click, and every minute of endless scrolling travels through energy-hungry networks, data centres, and devices.
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Cutting unnecessary data use and reduced screen times, not only reduce emissions and but also improve wellbeing by lowering stress, improving sleep, and reclaiming attention.
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Randomised trials show short term reductions in screen/smartphone time improve depressive symptoms, sleep quality, stress, and behavioural outcomes in children and adults.
Digital Detox Challenge
A six-week challenge to help you act and reset your relationship with technology - enabling more intentional use, improved focus, and a reduced digital carbon footprint.
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Participants take part in positive digital habits (e.g., right sizing video quality, decluttering cloud storage, switching off auto play, batching uploads, setting “quiet hours”).
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Each habit is carbon positive (when possible) and designed to boost wellbeing (attention, sleep, and social connection).
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Participants will be provided with a personal dashboard, tips on positive digital habits, and challenge leaderboard to engage with other participants in the challenge. All measured transparently and compliant with GDPR rules.
